How To Sell Popular Rolex Models For The Best Price

May 13th, 2024

How To Sell Popular Rolex Models For The Best Price

Sell used Rolex Day Date online

If you're looking to sell your Rolex watch, you likely want to get the best possible price for this luxury timepiece. However, the pre-owned Rolex market can be tricky to navigate, especially for first-time sellers. Should you sell privately or go through a dealer? How do you set a competitive asking price without leaving money on the table? How can you spot potential scams? 

This comprehensive guide covers all the key tips and strategies you need to be aware of to maximize your Rolex's resale value and walk away with the most cash in your pocket. From deciding when to list your watch to vetting potential buyers, we'll explore the ins and outs of how to sell a used Rolex smoothly and profitably. Follow this advice and you'll feel confident you secured a fair selling price.

Tips to Get the Best Price

  1. Get quotes from multiple trusted dealers. Compare what reputable resellers will pay for your specific Rolex model. This gives you insider data points to more accurately set a competitive asking price. Go with whoever offers the highest amount.
  2. Research specific model values so you know the current market price range. The resale value of Rolex watches fluctuates regularly. Do your homework on recently completed sales for the same reference number to accurately price it. Undercut slightly to attract buyers faster.
  3. Time your sale around holidays or tax season when demand is higher. Certain times of year see more buyers looking to purchase Rolex watches. By listing your watch closer to events like income tax, end of financial quarters, graduation, or Father’s Day, you can expect more market interest. Take advantage of the temporary sale price increase.

Popular Rolex Models to Sell

Rolex Submariner

Sell used Rolex Submariner white gold
Sell used Rolex Submariner black dial
Sell used Rolex Submariner Kermit

Pre Owned Rolex Submariner “Smurf” , stainless steel, and “Kermit”

The Rolex Submariner is one of the most iconic and sought-after luxury sport watches on the secondary market. Launched in 1953 as a dive watch built to withstand ocean depths, the Submariner has evolved into a versatile accessory that transitions seamlessly from the beach to the boardroom. Later vintage references like the 5512, 5513, and 1680 models are especially valuable to collectors due to production rarities and historical significance. More modern variants with date displays, Sapphire crystals, and ceramic bezels also promise strong resale prices due to long waitlists at retailers. Thanks to its timeless rotating bezel and Oyster bracelet designed to last generations, the Submariner retains value exceptionally well compared to other watches. Both hobbyists and savvy investors alike consistently pay premiums for good condition pre-owned Submariners across every era due to continually high demand.

Rolex Day-Date

Sell used Rolex Day Date 18k white gold
Sell used Rolex Day Date II Gold Dial
Sell used Rolex Day Date Rose Gold

Pre-owned Rolex Day-Date in White Gold, Yellow Gold and Rose Gold”

Of all the Rolex models, the Day-Date remains one of the most in-demand and valuable on the resale marketplace. Nicknamed the "President" after being spotted on numerous US presidents' wrists, the Day-Date is a status symbol watch loved by business executives, politicians, athletes, and celebrities alike. Its instantly recognizable fluted bezel and hidden clasp command attention. Combining its style with Rolex's precision movement and durability, the Day-Date retains its value incredibly well over decades. Later references in precious metals like the 18kt yellow, white, or Everose gold sell for even higher premiums. No matter the current economic conditions, Rolex collectors and enthusiasts continually seek out a Day-Date, making it extremely sellable at continuously strong prices.

Rolex Daytona

Sell used Rolex Daytona Rose Gold Black dial
Sell used Rolex Daytona Black Dial
Sell used Rolex Daytona Mother of Pearl dial

Pre-owned Rolex Daytona in Rose Gold, Stainless Steel and Yellow Gold

The Rolex Daytona is arguably the most coveted modern luxury chronograph, making it extremely popular to sell on the secondary market. What began in 1963 as a racing watch has now become a pop culture phenomenon seen on the wrists of high-profile collectors, entertainers, and sports heroes. Later Paul Newman Daytona models auctioned for record-breaking sums in the millions due to extreme scarcity and allure. Even contemporary stainless steel Daytona references commonly have waitlists years long at authorized retailers, fueling a vigorous resale value. The patented Oyster bracelet, Cerachrom bezel inserts, and high-precision self-winding movements make the Daytona a joy to own and wear for a lifetime. Between brand prestige, timeless aesthetics, rich history and continually high demand - you can expect top dollar when the time comes to part ways with a Daytona.

Why Choose Sell Us Your

You may decide to cash out on your jewelry in an expedited manner. In these situations an online jewelry buyer like Sell us your jewelry can be a superior choice.  Reliability and trustworthiness are non-negotiable when entrusting your cherished jewelry to a buyer. This is where Sell Us Your stands against the


We have built a sterling reputation for reliable service. After over four decades in the business, we have become a beacon of trust for customers seeking a secure, smooth, and seamless buying experience. 

Our expertise in buying pre-owned jewelry is second to none. We have a team of seasoned professionals highly knowledgeable in the intricacies of appraisal and gemology.

Sell Us Your boasts industry recognition and 5 star customer feedback that showcases our commitment to the highest standards of ethical business practices. Our fair and transparent appraisal process ensures that seller-customers receive the true value of their jewelry. See Us Last! 

Choosing Sell Us Your Jewelry is more than just offering secure transactions; it is also about convenience and simplicity. Our straightforward selling process is as effortless as can be for our customers. 

From submitting details about your jewelry online to receiving a free quote, fair appraisal, and prompt payment, our platform is designed with your ease and comfort in mind. 

Expertise, trust, and convenience work hand in hand at Sell Us Your, making us the ideal choice for those seeking a reliable partner when selling jewelry.

Sell used Rolex Datejust Oyster Perpetual
Learn to sell used rolex pre-owned rolex datejust 41mm in stainless steel blue dial automatic watch.

The Safe Selling Process at Sell Us Your

At, we have crafted a selling process prioritizing efficiency, security, and transparency. Here is a breakdown of how you can safely sell your jewelry with us. 

Visit our user-friendly website and submit details about your jewelry using our simple online form. If you plan to sell a watch, our experts and master watchmakers will swiftly evaluate the information and provide a free quote. This step ensures transparency, allowing you to make informed decisions.

Convenient Shipping 

We will give you an initial quote based on the information provided on your requested free quote form. We provide detailed instructions on how to package your jewelry safely, complete with shipping labels. We will provide an Easy Ship Box, packaging materials. Make sure to get insurance for your item. 

Sell used Rolex Gmt Master Pepsi
Know the rolex resale value with this pre-owned rolex gmt master pepsi stainless steel black dial 40mm automatic watch.

Thorough Appraisal

When we receive your jewelry, our expert appraisers comprehensively assess your item. We consider factors such as gem quality, metal purity, and overall condition, authenticity  and craftsmanship to determine the fair market value.

You can contact us any time through email, phone, or chat for any questions. Our transparent appraisal process and excellent customer service team are proof of our commitment to integrity and honesty. 

Prompt Payment

We will send you payment once the appraisal is complete and you accept our final offer. You can choose from secure payment options, including bank transfers or checks, to receive your money quickly. 

Sell Us Your goes above and beyond to ensure your selling experience is secure, convenient, and reliable. 

Competitive Price and Fair Valuation

Sell Us Your is committed to providing competitive prices when selling jewelry, ensuring you receive the true value of your item. Our transparent valuation process is the foundation of our commitment to honesty and integrity.  

You can trust the quotes you receive from us, knowing our assessments are based on fair market values, current market trends,  and industry standards. Sell Us Your strives to offer the most money for your pre-owned jewelry. Our transactions are fast, from requesting a quote to final payment. We also do not have hidden fees.

Sell used Rolex Cellini Rose Gold Chocolate dial
Learn to sell rolex online with this pre-owned rolex cellini 18k rose gold chocolate dial 39mm automatic watch


Gray and Sons Jewelers, along with the buying division Sell Us Your, is a trusted name for buying pre-owned jewelry and watch. Since 1980 as the buying division of Gray and Sons Jewelers, we have served hundreds of thousands of satisfied customers who entrusted us with their jewelry and watches. 

When you are ready to sell your jewelry, Sell Us Your should be your destination. Get your free quote now!



Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer an estate jewelry, watch and sterling silver specialist with a professional career spanning over 50 years, including an impressive 30 years career at Gray and Sons Jewelers, the premier destination for selling, buying, repairing and consigning luxury watches and estate jewelry… Read more of Claudine Faifer's History in Estate Jewelry




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