Sell My Rolex Fast - Get a Free Quote Now!

July 24th, 2024

Turn Time Into Money: Sell Rolex Watch With Us Today!

Known for their exceptional quality and craftsmanship, Rolex remains to be in high demand due to their popularity and  limited availability of certain models. Rolex brand  signifies timeless design and quality. 


Elegant Rolex Watch - Timeless Luxury
Sport Rolex Submariner 16610 watch is made out of Stainless steel on a Stainless Steel bracelet with a Stainless Steel Fliplock buckle perfect for a Rolex buyer


There may come a time when you find yourself contemplating selling your  Rolex watch. When that moment arrives, you may ask yourself, “Where can I sell my Rolex ?”

You’re lucky since Rolex watches have a good resale value against other watch brands. And here’s another stroke of luck: is here as your trusted Rolex watch buyer

We’re proud to be a trusted destination for buying and selling used Rolex watches. We’ve got the knowledge and expertise to assist you every step of the way. So when you decide:  it is time to let go of your Rolex, just remember, your trusted Rolex buyer, is right here to serve you! 


Table of Contents:


Past Sales of Rolex Watches

What’s The Value When I Sell My Rolex Watch?

Founded by Hans Wilsdorf in 1905, the company’s name became a registered trademark in 1908 with a vision to create a reliable wristwatch. Through innovations like self-winding mechanisms and chronometer certification, Rolex became renowned for accuracy and dependability. Today, Rolex is a prestigious brand known for its exceptional watches. 

Here are the factors that influence the value of Rolex watches:

Brand Reputation and Popularity. Rolex watch is globally desired and synonymous with iconic figures such as James Bond. Since its establishment, Rolex has consistently raised the bar and established a new benchmark in the industry. Over the years, it has earned a remarkable reputation and has become a favorite among watch enthusiasts, which is why they’re so valuable today.

Model rarity and exclusivity. And how does it earn its reputation? It’s all thanks to its exceptional models and the exclusivity they offer. Take, for example, the waterproof Oyster watch they introduced back in 1926, which set a new standard. Ever since, the company has consistently pushed the boundaries by introducing a series of rare and exclusive models like Bao Dai, Submariner, Daytona, Milgauss, and many others. The rarity and exclusivity of these models make them highly valuable.

Watch Condition and Maintenance. This factor applies to all luxury watches out there. A Rolex watch in mint condition is more likely to increase in value than one that appears neglected. Regular maintenance and care can help retain the watch’s value over time.

Authenticity and Documentation. Authenticity matters when it comes to Rolex watches. So one way to prove it and help increase its value is by presenting the authentication certificate and other accompanying documents that confirm it’s the real deal.


Why Sell Your Rolex?

Selling a Rolex watch can be influenced by various factors, and sometimes it becomes a necessary step. Let me shed some light on a few of them and find out why sell your Rolex watch now! 

Cash-out / Financial Gain. When you first bought your Rolex watch, I bet you were thinking about its style and rarity and what a great investment it would be. Well, now that it’s time to sell your watch, that investment may pay off big time in terms of financial gain for the highly desirable models.

Upgrade / Trade  When you decide to sell a Rolex watch, you open up a whole new world of possibilities. You can use the proceeds from the sale to upgrade to a newer Rolex model or trade for another luxury watch or jewelry.

Second Hand, Pre-owned watches are an environmentally friendly and sustainable choice. Selling your unwanted Rolex may be a lucrative and responsible decision. Selling your Rolex watches ensures they find new owners who will cherish and appreciate them while benefiting you financially.

So, whether you’re looking to sell a Rolex watch to cash in on your investment or consider trading it for another watch or jewelry, selling your used Rolex one is a smart move that will benefit you in more ways than one. 


Sell Rolex Watch Video

What to Avoid When Selling Your Rolex Watch


  1. Local Pawn & Jewelry Stores

    Selling your Rolex watch through a pawn shop or local jewelry stores may be a standard option. However, some pawn shops or small local stores may offer lower prices due to lack of knowledge or experience.

  2. Online Marketplaces

    Online marketplaces like auction sites, eBay, or social media have become popular for selling fine jewelry in the digital age. However, you need to research thoroughly to see if you are dealing with a professional. Through these online marketplaces, you never know who you are dealing with, especially if the transaction goes wrong; you might lose your watch, time, and money.

  3. Beware of Counterfeit Buyers.

    Verify the credentials of the Rolex watch buyer to avoid falling victim to counterfeit transactions. Selling to reputable dealers like ensures a secure and authentic sale.

  4. Don’t Lose Original Documents.

    Keep all the original documents, certificates, and receipts that came with your Rolex watch. They enhance the authenticity and value of your watch. Though the original documents are important with, you can sell your watch without it. We have a team of experts that can evaluate your watch.

With, you’ll have a successful transaction free from fraud and low offers. We offer a hassle-free selling experience by walking you through the entire selling process, from the evaluation to payment. You get the option to choose how to experience our services either online or at our physical store. We want to offer our customers the opportunity to choose their comfort when selling their watches.


Tips for a Successful Online Sale

  1. Create High-Quality Photos. High-quality images are vital when selling Rolex watches online. The clarity and detail of your photos can significantly impact a professional evaluation. Here are some photography tips:
    • Use natural light or a lightbox to capture clear, well-lit images.
    • Showcase the watch from various angles to provide a comprehensive view.
    • Zoom in to highlight intricate details and any imperfections.
    • Use a neutral background to ensure the watch stands out.
  2. Construct a Detailed Description. A detailed description can help with the evaluation done by any Rolex buyers like us, Here’s how to create an engaging description:
    • Provide essential details and include information about the Rolex watch materials, gemstones, size, and condition.
    • Share the watch’s story. Mention any history, inspiration, or special features of the piece.
    • Highlight the unique qualities of your Rolex watch
  3. Have All Your Documents on Hand. Make sure to have all the original documents, certificates, and receipts of your watch on hand if you still have them. This will save you time and will help us when evaluating your watch.
  4. Insure Your Packaged Watch. If you’re selling online with us, we recommend that you insure your package when shipping your watch to us. This guarantees secure shipping.
  5. Ask Questions. This last tip is optional, but if you have any questions, make sure you ask. You need to feel comfortable and satisfied with the selling process. This is why we have our team of experts on stand-by ready to answer any concerns you may have.


Elevate Your Style with a Rolex Watch
The Dress Rolex Day-Date 118395BR watch on a 18k rose gold bracelet with a 18k rose gold Deployant buckle is a great timepiece to sell to a Rolex buyer

The Process of Selling to #1 Rolex Buyer,

Now, if you want to avoid all the hassle of selling Rolex watches alone or the risk of meeting fraud buyers, let us be your go-to Rolex watch buyer instead. Our store, Sell Us Your Jewelry, is located at Surfside (Miami Beach), FL, and you can be at our store at your convenience. carries a highly reputable name in the industry for selling pre-owned luxury watches and jewelry. We have been in business since 1980, buying and selling high-quality merchandise and service at the best prices. With Swiss-trained watchmakers and experts on-site, we are a premier destination to sell, buy, and trade Rolex watches.  We are well known and “proudly authorized” repair and restoration luxury watch center. 

We provide free estimates and the best offers because we believe in transparency and customer satisfaction. We specialize in luxury watches, estate jewelry, diamonds, and sterling silver.  


Iconic Sport Rolex Daytona: Timeless Performance
Wondering can I sell my Rolex, like this Sport Rolex Daytona 116509 watch made out of white gold on a Oyster band with a 18k White Gold Fliplock buckle


Here’s a step-by-step guide to provide you with a seamless transaction on how to sell a Rolex watch with us: 

Evaluation:  First, we evaluate the value of your Rolex watch. We take into account factors such as its condition, age, model, and any accompanying documents like papers and the original box. These details can impact its worth when you sell your Rolex.

Requesting a Quote: Head over to our homepage at website and look for the “Free Quote” section, and then click on the “Watch Quote.” Provide the required information about your Rolex watch. Make sure to mention the brand, model, reference number, and any other relevant details. You will also be asked to upload some photos. This will help us provide a more accurate market valuation.

Shipping and Insurance: Once you’ve requested a quote. We’ll send you an Easy Ship box and packing materials, along with our address label. Send your Rolex watch to the post office and send it via registered mail with insurance coverage. Regarding Shipping and insurance costs—we’ll reimburse you for those.

Finalizing the Transaction: After the inspection, we’ll make you an offer for your Rolex watch. If you’re happy with the offer, we can proceed to finalize the transaction. You’ll have the option to receive payment either via check or wire transfer. We’ll discuss and agree upon the payment method details during this final stage.


How to Find Model and Serial Number on a Rolex Watch

Determining the model and serial number of your Rolex watch is easy with a little guidance. First, locate the serial number engraved deeply between the lugs on the side of the case at the 6 o’clock side. This unique set of numbers can identify the specific watch and provides production date details. Next, the model reference number will be displayed more subtly on the side of the case near 12 o’clock. This 4, 5, or 6  digit number is key for identifying the exact Rolex model. For example, a Submariner ref. 116610 or Datejust ref. 116234. This reference number is important when appraising your watch. Rolex also engraves their name, the model name, and Swiss Made markings around the bottom of the dial. Combining the serial, reference, and text details enables accurate identification of any Rolex timepiece.

Why Choose as Your Rolex Buyer?

We’re not your average online platform—you’re your trusted partner in selling pre-owned Rolex watches, jewelry, diamonds, and precious metals. Here are why  you should choose us:  

Transparent and Fair Offers: At, we believe in honesty and fairness. We’re committed to providing transparent and competitive offers for your valuable items.

Expertise and Industry Knowledge: We take pride in our team of watch experts  and specialists who possess extensive expertise and knowledge in the luxury watch and jewelry industry, serving the public since 1980.

Customer Testimonials: Our satisfied customers speak for themselves. As a selling division of Gray & Sons Jewelers, we showcase customer testimonials and reviews from individuals who have previously sold Rolex watches and other luxury timepieces to us. Feel free to check out those testimonials that serve as evidence of our reliability and customer satisfaction.

Fast and Hassle-Free Transactions: Our streamlined procedures and efficient communication channels ensure you can sell your Rolex watch quickly and with minimal hassle. From the initial evaluation to finalizing the transaction, we prioritize speed and convenience. Expect to hear from us within 48 hours to discuss the price of your Rolex watch.

Safe and Secure Handling: We treat every item with the utmost care and respect, ensuring its safety throughout the selling process. We provide secure shipping options, including insurance coverage, and our team of experts handles each item with care.

Professional Evaluation and Competitive Offers: As mentioned, our evaluation includes a thorough assessment of its condition, authenticity, and accompanying documents. Based on this evaluation, we provide you with a competitive offer. This free service allows you to make an informed decision about selling your Rolex watch.

Sell Us Your Jewelry began to distinguish itself from other dealers through its meticulous restoration of watches, encouraging customer service, and ability to reach customers conveniently in Dallas, Boston, Chicago, Philadelphia, Los Angeles, Washington DC, Cleveland Ohio, New York, Las Vegas, California, Hartford Connecticut, and the rest of the United States. Sell luxury jewelry online today, we are recognized not only in South Florida but around the world as the #1 Rolex buyer, Sell Us Your Jewelry.


Luxury Rolex Daytona Watch: Timeless Elegance
The Rolex Daytona 116518 watch made out of yellow gold on a Black Rubber strap with a 18k Yellow Gold Deployant buckle is what many rolex buyers are looking for
Stunning Sky-Dweller: Rolex's Iconic Timepiece
We buy watches like this Rolex Sky-Dweller 326935 watch on a 18k rose gold bracelet with a 18k rose gold Deployant buckle if you are looking to sell your Rolex


The Best Place to Sell Your Rolex Watch Online is Here!

At, we believe that every piece of jewelry tells a unique story. Our mission is to not only help you find the perfect buyer for your valuables but also to ensure that the memories and emotions tied to your jewelry are honored and respected. We'd like to share a heartwarming story about one of our valued customers, Kelly and Brad, who recently had an unforgettable experience with us. 

Kelly and Brad, like many of our customers, had heirlooms that held sentimental value beyond measure. These cherished pieces had been passed down through generations, bearing witness to the love and traditions of their family. Although they were a part of their family's history, it was time to give these treasures a new life. 

Kelly and Brad dreamed of owning a luxury watch that would complement their lifestyle. They wanted a watch that would tell the story of their love, symbolizing their journey together. To achieve this dream, they decided to part with one of their heirlooms, Brad’s father's old watch. So they came to us,, a company known for its expertise in buying. Greg and Jackie, from our team of experts, have always been committed to understanding the emotional significance of jewelry. They believe in helping customers find new purposes for their pieces. 

Kelly and Brad reached out to us, sharing their story and their dream of owning a newer watch. We listened with genuine interest and compassion, just as we do for all our customers. 

"Greg and Jackie helped me repurpose my old heirlooms and get my dream watch to meet my lifestyle. Thank you, Sell Us Your Jewelry!" Kelly and Brad shared this testimonial, reflecting their gratitude and satisfaction with our services. 

Our team carefully appraised Brad’s father's old watch, not just as a watch of value but as a timepiece of Kelly and Brad's history. We provided them with a fair offer that allowed them to acquire their dream watch. 


luxury watch adorning Kelly's wrist


With their new luxury watch adorning Kelly's wrist, the couple left with smiles on their faces. It was a story of jewelry transformed, and dreams realized, all thanks to the compassionate hearts at 

Kelly and Brad's experience is a testament to our commitment to understanding the emotional value of your jewelry. We take pride in helping our customers find the perfect solutions for their unique needs, just as we did for this remarkable couple. is more than a business; it's a place where jewelry finds new life and dreams come true. 


Sell Your Rolex Watch

Confident to say “I’m ready to sell my Rolex watch? Great! is the perfect partner for selling your Rolex watch. Our dedication to customer satisfaction and transparency is evident in our extensive expertise and industry knowledge as a number one Rolex buyer

Now, let’s get down to business! Follow our easy step-by-step guide to sell your Rolex watch and experience a safe and seamless selling process. Rest assured; your watch will be handled with the highest esteem and appreciation. 

Got any questions? Feel free to reach out to us. We’re more than happy to assist you every step of the way. And if you’re ready to go for it, request a free quote to kickstart your journey of selling your Rolex watch. 

Remember, time is ticking, so don’t wait any longer! Trust for a smooth selling process for your Rolex watch. 

 Contact us:

Phone: (305) 770-6955


Link to submit form:


Frequently Asked Questions (FAQs)

1. Where can I sell my Rolex watch online?

You can sell used Rolex watches online through reputable platforms specializing in luxury timepieces like us, We offer a hassle-free experience for selling jewelry and luxury watches, including Rolex. Our team of experts is ready to assist you in getting the best value for your Rolex watch.

2. When I sell my Rolex watch, how can I ensure its safety during the selling process?

To ensure the safety of your Rolex during the selling process with us, we highly recommend following the step-by-step guide provided above. It’s our way of ensuring the entire process is smooth, transparent, and, most importantly, safe for our valued customers. Your trust means a lot to our company, and we want to ensure that every item dealt with us remains secure. We provide secure shipping options, including insurance coverage, and our team of experts handles each item with care.

3. How long does the evaluation process typically take?

Once we have your Rolex watch in our hands, our team of skilled experts will carefully examine its condition and authenticity. The overall timeframe may vary depending on factors such as shipping time and the complexity of the evaluation. But you can expect to hear back from our team within approximately 48 hours to discuss the pricing details.

4. What documents or information are required to sell a Rolex watch?

Gathering a few important documents and information is essential if you’re thinking, ‘Where can I sell my Rolex watch.’ Don’t worry; it’s not too complicated! Here’s what you’ll need:

Original Receipt: This is a must-have document. It helps establish the watch’s authenticity and proves its purchase.

Box and Papers: The original box and papers that came with your Rolex are valuable. They include the warranty card, instruction manual, and other relevant documents. These items add to the overall completeness and authenticity of your watch.

Certificates of Authenticity: If you have any certificates of authenticity from Rolex or reputable third-party experts, make sure to include them. These certificates further verify the genuineness and quality of your timepiece.

Service History: Keeping track of the watch’s service history is important. If you have records of any maintenance or repairs done by authorized Rolex service centers, it demonstrates that your watch has been well cared for and adds to its value.

Appraisals: If you’ve had your Rolex appraised by a professional, make sure to include those appraisals as well. They provide an estimated value of your watch, which can be useful during the selling process.

Having all these documents ready will enhance your chances of getting a higher price value for your Rolex watch. They showcase the authenticity, completeness, quality, maintenance history, and estimated value of your timepiece. And where can I sell my Rolex watch with all this documentation ready, you ask? Of course, it’s to the one and only trusted Rolex buyer, Sell Us Your Jewelry!

5. What if my Rolex watch does not have its original box or papers?

While the original box and papers can add value to your Rolex watch, it is not always required for a successful sale. Our experts have extensive knowledge of Rolex watches and can assess the authenticity and condition of your timepiece even without the original box and papers. However, providing any supporting documentation or certificates you may have will still be beneficial and potentially increase your watch’s value.

6. Is my personal information secure when I sell my Rolex watch to you?

Yes! At, we prioritize the security and confidentiality of our customers’ personal information. We employ industry-standard security measures to protect our customer’s data and ensure it remains confidential. Your personal information is exclusively to complete the transaction and will not be shared without your consent with any third parties.

7. Can I sell my Rolex watch if it requires repairs or maintenance?

Yes, we accept Rolex watches in various conditions, including those that require repairs or maintenance. However, know that the watch’s overall condition will be considered when determining its value. Our team of watchmakers can assess the necessary repairs or maintenance required and adjust the offer accordingly.

8. What is the best time to sell Rolex watches?

The best time to sell used Rolex watches is during high-demand seasons, such as holidays and graduation, when people look for memorable gifts. But Rolex watches maintain their value year-round, so selling when it suits your needs is a great option. To get the most out of your sale, only choose a trusted platform like to ensure a smooth and profitable transaction.

9. Can I sell my preowned Rolex watch?

Yes, you can sell your preowned Rolex watch. There is a strong market for preowned Rolex timepieces, and many buyers and dealers are interested in purchasing them. Selling your preowned Rolex can be a great way to get a fair value for your watch and potentially upgrade to a different model.

10. How long does it take to receive payment after selling the Rolex watch?

You can expect to hear back from us within 48 hours to discuss the pricing details. Once you accept our offer, we will proceed with the payment process, which can typically be completed swiftly for your convenience.

11. Are there any additional fees or hidden charges?

We never operate on a percentage-based fee system or impose any hidden charges. The price we mutually agree upon is the price you’ll receive. With over 40 years of experience, our reputation as a Rolex watch buyer is built on trust and fairness, and we’re committed to upholding that standard in every transaction.

12. Can I sell my broken Rolex watch?

Yes, you can sell your broken Rolex watch. While the value of a broken Rolex watch may be lower than that of a working one, there is still a market for them. Here are some ideas for selling broken Rolex watches:

Repair and Sell. If the cost of repairing the broken watch is reasonable and you believe you can sell it for a profit after repair, this can be a good option. Depending on the watch’s brand, model, and demand, you might recoup the repair costs and potentially make a profit.

Sell It As-Is. Some Rolex watch buyers or collectors are interested in purchasing broken watches for various reasons, such as for spare parts or as a restoration project. You can list your broken watch on online marketplaces or forums catering to watch enthusiasts, mentioning its condition and details.

Trade-In Programs: Some watch retailers and online stores offer trade-in programs. You can check if your broken watch qualifies for such a program, which might allow you to exchange it for a new or refurbished watch while offsetting the cost.

13. Can I sell my Rolex watch without papers?

Yes, you can sell your Rolex watch without its proper papers. Here at, our team of expert appraisals can evaluate your watch for its authenticity. Although it is recommended to have the original documents, certificates, and receipts of your Rolex watch to have a faster selling process.

14. What is my Rolex worth?

Pre-owned Rolex watches typically range between $2,000-$100,000 on the pre-owned market but can be higher because of rare models. At Gray & Sons, our pre-owned Rolex watches range between $2,500-$88,000. Popular models include the Submariner ($9,900-$35,000 average retail price), Daytona ($19,500-$40,000 average retail price), Datejust ($4,000-$25,000 average retail price), and the GMT-Master I ($10,000-$35,000 average retail price), and the GMT-Master II ($15,000-$50,000 average retail price).

Gray & Sons offers an unparalleled selection of the most iconic Rolex luxury watches for both men and women. For gentlemen, we carry sporty stainless steel Professional models like the legendary Submariner (116610, 114060), Sea-Dweller (126600, 116600) and GMT-Master II (126710, 116710) as well as precious metal Day-Date (118238, 228238), Daytona (116520, 116500) and Sky-Dweller (326934) chronographs. We also offer modern classics like the Oyster Perpetual (114300), Date (1500, 15200), Milgauss (116400), Explorer (214270), Explorer II (216570, 16570), Air-King (116900) and Cellini (50535) dress watches. For ladies, elegant models consisting of the Datejust (116234, 126234), Pearlmaster (81219) and Lady-Datejust (179174) dazzle with diamond accents. Vintage references like the Prince (97101) and Oyster Quartz (17013) are also in our catalog. With an unparalleled inventory of Rolex’s Professional sport models and refined dress classics, our Rolex experts can find the perfect reference timepiece to fit your style.



Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer an estate jewelry, watch and sterling silver specialist with a professional career spanning over 50 years, including an impressive 30 years career at Gray and Sons Jewelers, the premier destination for selling, buying, repairing and consigning luxury watches and estate jewelry… Discover the depth and beauty of Claudine Faifer's life in a quick read.



What Do Our Customers Say?


What would you like to sell?

No Selected images
* Max. file size: 40 MB, Max. files: 5.

click here to