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Where Do I Sell My Rolex?

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Where Can I Sell My Rolex Watch 

There is no denying the ubiquity of one of the most iconic brands in the world. Rolex has almost single-handedly paved the way for luxury watches to become commonplace as a representation of success and status. Now, what do you do when you ask yourself, “where do I sell Rolex near me?” or “where is the best place to sell Rolex near me?” Who could you trust? Well, you want to find someone with experience and not just go to any jeweler or, even worse a pawnshop.

Thankfully you have landed here; Sell Us Your Jewelry has been buying pre-owned Rolex watches since 1980 and has the experience and knowledge to give you the best buy price for you to sell Rolex near me. Whether you're looking to sell a Rolex GMT master, Rolex Submariner two-tone, or any of the other models listed below, we can help you.

sell rolex near me

Rolex watch models we buy

  • Datejust and Datejust II
  • Day-Date and Day-Date II
  • GMT Master and GMT Master II
  • Yacht-Master and Yacht-Master II
  • Explorer and Explorer II
  • Submariner
  • Air-King
  • Cellini
  • Sea-Dweller
  • Milgauss
  • Oyster Perpetual
  • Pearlmaster
  • Daytona

Who buys Rolex watches is the buying department of Gray and Sons Jewelers and we are here to guide you through the process to sell Rolex near me. There are multiple benefits to sell Rolex near me to First of all, it is the initial benefit that Rolex watches are some of the most value keeping watches in the industry. Here at Sell Us Your Jewelry we buy all new and used Rolex watches for more money.

Our motto is “Come to us last, We pay more!”. Secondly, you have the peace of mind to sell Rolex watch near me to someone trusted in the industry. Gray & Sons is one of the most trusted luxury watch buyers in the industry. We have been in business for over 40 years buying, servicing, and sell Rolex near me and other luxury watch brands.

Wondering how the “Sell Rolex” process works?

All you have to do is fill out the easy 3 step form on the side and we will take care of the rest! It does not matter if you are looking just to sell Rolex near me, trade-in, or upgrade to a like-new Rolex watch. Feel free to call us as our sell Rolex near me buying division will be happy to answer all your Rolex questions! To sell Rolex near me can be stressful, but not with Sell Us Your Jewelry. This comes as no surprise as you want to receive the best value for your watch.

By the way, we may be able to help you if you need to sell your Rolex watch without box papers.

We are one of the most trusted Rolex buyers in the industry. With the help of our in-house master watchmakers, we make the sell Rolex near me process just as easy as the buying one. Do not worry if your Rolex is not running, used, needing repair, like new, preowned, broken, second hand, or new; sellusyourjewelry buys all Rolex watches in any condition. Start NOW!

Some Rolex Watch Models we Buy


We Buy Rolex Yacht Master Watch



Rolex Submariner in 18k with Serti Dial buyers

18k Submariner Serti


We Buy Rolex Milgauss Watch



We Buy Rolex Oyster Perpetual Watch

Oyster Perpetual


We Buy Rolex Pearlmaster Watch





We are the best Rolex buyers

Gray and Sons have six in-house watchmakers and jewelers that repair, restore all Rolex watches we buy. For over 40 years, customers come from all around to sell Rolex watches. Because of our trusted tenure, Gray & Sons has become one of the top Rolex watch buyers in the industry. All of our watches are put through a rigorous restoration process both internally and externally. After the Rolex watch is taken apart, carefully cleaning the internal components of the watch, and lastly restoring the external parts of the watch to a like-new boutique appearance, we resell these beautiful timepieces all over the USA.

Lastly, if you sell Rolex near me and possibly buy your upgrade from us, we have a 2-year warranty for all Rolex models and our Like New for Life Policy™ which allows you to send or bring your watch into us once a year for a full polishing service, detailing service and water resistance maintenance. This service provided at no charge at could cost $500 anywhere else depending on your watch model. 

Due to the high demand, the supply to sell Rolex near me on the market is one of the most tainted of all luxury watch brands. Legitimate buyers are apprehensive when purchasing from unfamiliar sellers, and legitimate sellers are apprehensive when receiving payments from unfamiliar buyers. It’s a vicious circle that we aim to curb by simplifying the process of selling a Rolex watch. Gray and Sons Jewelers has been a trustworthy source for both buying and sell Rolex near me since 1980 and is one of the most respected and credible luxury watch institutions in the industry.

Leave the tedious task to sell Rolex near me to the experts, and trust us to get the job done in an expedited fashion. From our famous boutique in Surfside Florida right across the Bal Harbor Shops, from our free monthly catalog (Order one right now to learn more about the best pre-owned watch store in America!), and from our main website we buy used Rolex watches from all over the United States. Sell your Rolex watch today with us!

Easy 3 Step Process

Step 1:


Get an Online Watch, Jewelry, or Diamond Quote.

Step 2:


Request pre-labeled Easy Ship Box and mail in your item.

Step 3:

step 3

After verifying the item we will contact you with a buy price or consignment terms.


rolex watch quote

A Brief History of Rolex

The Rolex brand was created by a visionary named Hans Wilsdorf, who was born in Bavaria in the year 1881. Just before the turn of the century, young Hans moved to Geneva, and at the age of nineteen discovered the industry of watchmaking. At that time the wristwatch was considered vulgar and uncouth; gentlemen of the day carried pocket watches. Wristwatches were worn only by women, and the tiny delicate movements were unreliable and imprecise.

Leading watchmakers were convinced that the challenges involved in creating an accurate timekeeping device in such a small package were insurmountable. Hans Wilsdorf disagreed. He saw much room for improvement in an industry dominated by traditional thinking.

In 1905 Wilsdorf relocated to London and founded Wilsdorf & Davis in association with his brother-in-law Alfred, a company that manufactured watch cases and distributed wristwatches. Wilsdorf always maintained a very high standard for the quality of his products, so he was continually seeking ways to improve the design of his cases and movements.

In cooperation with the firm of Aegler in Bienne, Switzerland, he developed and improved the small-caliber lever escapement movement, and was confident enough to stake a pawn of five times the total capital of Wilsdorf & Davis in the first order. From then on, Wilsdorf made and sold watches; his own cases with movements imported from Switzerland.

After the turn of the century as wristwatches started to enter the mainstream (as soldiers wore watches on their wrists and the general perception changed from the earlier notion that wristwatches were strictly feminine), Wilsdorf quickly saw how he could take advantage of their emerging popularity by offering a variety of case designs: formal, sporty, casual, etc. He also realized the importance of brand recognition.

Until then the custom had been for the retailer’s name to appear on both the dial and the movement, but Wilsdorf wanted to distinguish his watches from those of his competitors, which he considered inferior since they did not submit their products to the exacting tests which he insisted be performed on all of his own.

Hence in 1908, he coined the name Rolex, which would henceforth appear on all parts of the watch, including dial, movement, case, and bracelet. No one knows for sure where he got the name; there are many theories on the subject. But everyone agrees that Rolex is a name anyone in Europe or the world at large could easily pronounce and is short enough to fit comfortably on the dial of any wristwatch.

History was first made by Rolex in 1910 when a movement was sent to the School of Horology at Bienne and was awarded a chronometer bulletin. This was the first time a wristwatch had ever received the chronometer rating, and suddenly Hans Wilsdorf’s brand earned the respect of horologists the world over. Four years later a Rolex movement was awarded a Class A Certificate by the Royal Observatory at Kew, again the first small-caliber watch movement to receive the award.

Thereupon Wilsdorf decided that all Rolex timepieces should be submitted to similar tests carried out by impartial institutes. No Rolex watch would ever again be sold without its Official Timing Certificate.

After World War I, Wilsdorf moved his operation to Geneva to avoid the exorbitant import taxes in England and renamed his company Montres Rolex S.A., and later simply Rolex S.A. The Aegler company of Bienne provided watch movements to many companies, but only Rolex demanded that each and every movement undergo a weeklong battery of meticulous tests before they would be accepted.

Any irregularity whatsoever meant the movement was returned to the workshops. It was due to these stringent methods of quality control that Rolex was able to achieve such high standards in accuracy and make such advancements in the world of horology.

Wilsdorf had long ago realized that for a watch to be accurate over the long term, its case would need not only to withstand the attack of dust and water but would need to be self-winding to protect the mainspring from stress caused by overwinding. The first problem was overcome in 1926 with the creation of the Rolex “Oyster”, in which the winding crown was screwed down onto the case using a twin lock system.

This brilliant watch was totally protected from the environment since the case was airtight as well as waterproof. In a well-publicized event the following year, the Oyster was celebrated after being worn on the wrist by Mercedes Gleitze when she swam the English Channel. The watch made world headlines for keeping perfect time after being immersed in salt water for 15 hours. The Oyster was displayed in jewelry shop windows inside aquariums; keeping time while fish swam through the bracelet.

The first self-winding movement was invented by Abram-Louis Perrelet in the mid-1800s, and later perfected by Abram-Louis Breguet, but was never widely adopted because the mechanism was too delicate for daily use. In 1923 a British watchmaker named John Harwood patented a self-winding watch movement based on a “hammer winding system”, which had a semi-circular weight that pivoted at the center of the movement and swung through a 300-degree arc.

The swinging weight was actuated by the movement of the wearer. Wilsdorf discarded this system as too impractical. For one thing, Harwood’s watch was unable to be set except by turning the bezel, and it used an unreliable friction plate to prevent overwinding. According to Wilsdorf, a truly self-winding watch should be completely automatic, silent, able to revolve in both directions, smooth in action, and completely free of buffer springs.

These obstacles were surmounted in 1931 when Emile Borer, the technical head of Rolex, invented the “Rotor”, whose winding mass could turn both clockwise and counter-clockwise and pivot freely on its axis. The new movement was dubbed the Rolex Oyster Perpetual, and immediately became the world standard, imitated by every watchmaker since.

In 1944 Wilsdorf saw the death of his beloved wife, and created the Hans Wilsdorf Foundation, into which he transferred all of his shares in Rolex with specific instructions as to the distribution of the funds. The foundation donates large sums in the memory of his wife to various charities and horological institutions such as the Geneva School of Watchmaking, and the Swiss Laboratory of Horological Research at Neuchatel.

With the experience of over 100 years, Rolex has earned more certificates for observatory-quality chronometers than all other companies combined. The quality and value of a Rolex have made them undeniably the most renowned wristwatch manufacturer in the world. We love it when customers come to sell Rolex near me. 

Rolex Timeline

1881 Hans Wilsdorf born, Bavaria. 1905 Wilsdorf & Davis founded in London, agreement with Aegler company to produce movements. 1907 Wilsdorf opens Swiss office in La Chaux De Fonds 1910 Official Controlment Office for the Rating Of Watches, Bienne The first Rolex wrist-watch chronometer to be officially controlled obtains a 1st Class Certificate (11” round) 1914 Kew Observatory    
Rolex obtains the first Class A Observatory Certificate ever awarded for a wristwatch chronometer (11” round), after testing for 45 days in 5 timing positions and 3 temperatures. This test is identical to large marine chronometers, with no allowance being made for wrist-watch movements. 1919 Rolex moves to 18 Rue de Marche, Geneva 1925 Rolex moves to 18 rue de Marche, Geneva 1925 Kew Observatory   Rolex obtains the first Class A Observatory Certificate ever awarded for so small a chronometer. (3/4” oval) 1926 Rolex registers the Oyster and is issued a patent for the world’s first waterproof case 1927 Mercedes Gleitze swims the English Channel wearing a Rolex Oyster 1928 Rolex Prince with TS300 movement, ref. 971 1929 Neuchatel Observatory   First 1st Class Certificate for a 6-3/4” Rolex chronometer 1931 Rolex Oyster Perpetual, ref. 1858, first automatic & waterproof wristwatch 1932 Besancon Observatory    
Rolex is the only watch to have obtained a 1st Class Certificate from the four Observatories of Kew, Geneva, Neuchatel, and Besancon for a small wristwatch 1938 Rolex Hooded Bubbleback, ref. 3065 1944 Square chronograph, ref. 3529 1945 The Rolex Datejust, the first waterproof, self-winding calendar wrist chronometer which changes the date in its dial window automatically 1947 Rolex Oyster Moonphase, ref 6062 1949 Rolex Day/Date/Month chronograph, ref 4768 1952 The Turnagraph later renamed Submariner 100 is made for use by scuba divers to a depth of 100m 1953 Sir Edmund Hillary and Sherpa Tenzing Norgay summit Everest with Rolex Oyster Perpetuals which functioned perfectly throughout. 1956 Rolex Oyster Perpetual Day-Date, a self-winding wrist chronometer which is the first to indicate the day of the week written in full 1960 A special Rolex Oyster fixed to the outside of the bathyscaph Trieste withstands a pressure of nearly 7 tons/sq. an inch at a depth of 35,798 ft. Upon surfacing, Jacques Piccard finds the Rolex to be functioning perfectly 1961 The Rolex Sea-Dweller, guaranteed to a depth of 2,000 ft. The first patent for a gas escape valve used in saturation diving 1978 Rolex Oyster Quartz operates normally in magnetic fields up to 1000 Oersted 2008 The number of Official Swiss Chronometer titles obtained by Rolex up to the present time represents more than half the entire production of Swiss chronometers to have been officially certified by the Swiss Institutes for Chronometer tests.

Gray and Sons Jewelers has been the #1 spot to sell Rolex near me since 1980. For over 40 years, customers from all around the world have come to Gray and Sons Jewelers to sell Rolex near me. With our online buying site, customers can sell Rolex near me from the comfort of their home! All they must do is send in pictures and information of their watches through and they can receive a quote to sell Rolex near me within 24-48 hours!

If the price sounds right, all customers have to do is request an Easy shipping box. When this box is requested, customers get sent a box with all the necessary instructions and materials to safely send in their item to sell Rolex near me. Once our watchmakers have received the timepiece to sell Rolex near me, they must evaluate it. If all checks through, the amount promised to sell Rolex near me will be net to the customer. It has never been easier to sell Rolex near me!

By the way, did you know we are also a luxury jewelry buyer? Feel free to reach out to us for jewelry quotes too!


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