The Complete Guide to Selling Estate Jewelry

March 8th, 2024

The Complete Guide to Selling Your Estate Jewelry

If you are looking to sell your estate jewelry, it's important to approach the process with a clear plan and a realistic understanding of the market.

While it's possible to get a good price for your pieces, it's important to be aware that the value of estate jewelry can be difficult to determine and can fluctuate based on a variety of factors.

Over the course of this guide, I aim to give you clarity over the process and things to keep in mind before going through with the sale.

Carrera y Carrera
Carrera y Carrera "Las Manos" collection in 18k with pearls & diamonds; bracelet, earrings, ring & necklace


Get a professional estate jewelry appraisal

The first step in selling your estate jewelry should be to get a professional appraisal. This will give you a sense of the value of each piece and can help you set realistic prices when you sell.

Look for an accredited appraiser or seasoned jeweler with experience in estate jewelry, as they will have the knowledge and expertise to accurately assess the value of your pieces.

The benefit of having an established jeweler making the evaluation is not only that they have skills and experience on those items, they are actively trading on the market, and they are in tune with current market conditions.

A business like Gray & Sons Jewelers, and their online platform do this for you. 

All you have to do is send a few pictures of your jewelry and get an initial quote. They will then send you an easy-shipping box that comes pre-labeled and ready to send. This way, you can be sure you’re getting help from professionals, with great reputation and the best prices around.


Aquamarine and Diamond Pear Shaped ring in 18K white gold. 1.31cts in diamonds
Aquamarine and Diamond Pear Shaped ring in 18K white gold. 1.31cts in diamonds

Factors that affect pricing

To help you understand the pricing better, these are some factors that go into the evaluation; and ultimately the pricing.


The origin of a piece of jewelry can impact its price due to the reputation of the craftsmanship or materials in that region. Jewelry from certain countries or made with materials from specific regions may command a higher price due to their association with luxury and quality.


The materials used in the jewelry can also affect its value. Pieces made of precious metals and gemstones are typically more valuable than those made of more common or inexpensive materials. That includes organic, synthetic and processed stones and their differences.

For example, 18K gold is purer 14K gold; and so, the former tends to command a higher price than the latter.

Brand and designer

Whether it’s for their quality, or simply because they’re trending, pieces by well-known designers or brands tend to be more valuable than those by lesser-known or unknown designers.

History and rarity

Older, rarer pieces of jewelry tend to be more valuable. Whether they’re simply rare, or they were owned by a famous person (like a Paul Newman Daytona).


The overall condition of the piece can affect its value. Pieces that are in excellent condition or have been well-maintained will generally be more valuable than those that are damaged or in need of repair.

That said, even if it’s not in perfect condition, places like will still buy them.

Condition of the market

The overall state of the market can also have an impact on the price of estate jewelry. For example, during times of economic downturn, the value of jewelry may decline due to decreased demand.


GIA (Gemological Institute of America) and AIG (Appraisal and Gem Laboratory) are organizations that provide professional grading and appraisal services for gemstones. If a piece of jewelry has a GIA or AIG certificate, it means that the gemstones in the piece have been professionally evaluated and graded for factors such as quality, cut, color, and clarity.

Having a GIA or AIG certificate can potentially increase the price of a piece of jewelry, as it provides evidence of the quality and value of the gemstones. These certificates can be especially useful when selling high-value gemstone jewelry, as they provide a level of credibility and can help to establish the value of the piece.

Although these certificates increase the value, your trusted jeweler should guide you through the process.

Estate jewelry 14kt gold charm bracelet
Estate Jewelry Unique Charm Bracelet In 14k Yellow Gold


Determine your selling strategy

Once you have an idea of the value of your estate jewelry, the next step is to determine your selling strategy.

There are several options to consider, including:

Online marketplaces

Websites like eBay and Etsy are popular platforms for selling estate jewelry, as they have a large audience of potential buyers.

However, keep in mind that these sites can be competitive and that you may have to pay fees to list your items.

On top of that, there’s always the risk of chargebacks, or scammers abusing Paypal’s Buyers protection.

Local jewelers

Many local jewelers are willing to buy estate jewelry, especially if it is in good condition and has a provenance or certification.

This can be a good option if you prefer to sell in person and want to avoid the fees associated with online marketplaces.

If you’re in the Miami area, you can visit Gray and Sons Jewelers’ flagship location in Bal Harbour. Otherwise you can send it in with their free pre-labeled shipping packages.

Auction houses

If you have high-value pieces or a large collection of estate jewelry, you may want to consider selling through an auction house.

Auction houses typically take a commission on the sale of your items, but they also have a large network of potential buyers and can provide professional marketing and appraisal services.

Regardless of which selling strategy you choose, it's important to gather all necessary documentation before you sell. This may include certificates of authenticity, receipts, or other documentation that can help increase the value of your pieces.

Pre-sale Care

Before you put your estate jewelry up for sale, it's also a good idea to clean and repair it if necessary.

This will help make your pieces more appealing to potential buyers and may increase their value. If you are not comfortable cleaning and repairing your jewelry yourself, consider taking it to a professional jeweler for these services.

And be sure to take high-quality photos of your estate jewelry that accurately represent the pieces.  Make sure the photos are well-lit and show the jewelry from multiple angles.

This is especially important if you are selling online, as buyers will rely on these photos to get a sense of the condition and quality of the jewelry. But if you’re selling with Gray & Sons, it helps them get a better sense of what you’re selling and it’ll make the quote more accurate.

Final thoughts

By following these tips and being patient, you can successfully sell your estate jewelry and get a fair price for it.

Remember to do your research, set realistic prices, and use effective marketing strategies to reach potential buyers. With a little effort, you can turn your estate jewelry into a profitable venture.

And if you want to get the best prices, be sure to check out and get your free quote today.




Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer an estate jewelry, watch and sterling silver specialist with a professional career spanning over 50 years, including an impressive 30 years career at Gray and Sons Jewelers, the premier destination for selling, buying, repairing and consigning luxury watches and estate jewelry… Read more about Claudine Faifer's Colorful Story




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