Secure Top Buyer: Get the Best Value for Your Rolex Today!

June 28th, 2024

Top Rolex Buyer: Get Best Value for Your Watch at

Selling your pre-owned luxury watch can be intimidating, especially since you need to find the right Rolex buyer. You aim to have an easy selling process and a qualified and trusted buyer to give you the most money for your timepiece. 

The best Rolex buyer knows the worth of your watch and understands the brand’s reputation and legacy as well as current market trends. This article walks you through the process and helps to identify the best spot  where to sell Rolex watch. 

Table of Contents

  1. Reference Number
  2. Serial Number
  3. Original Box and Papers
  4. Current Market Value
  5. Supply and Demand
  6. Condition
  7. Materials 
  8. Sought-after Models 
  9. Where to Sell a Rolex Watch
  10. Final Thoughts
  11. Frequently Asked Questions

There are a few considerations you need to look into when you are getting ready to sell a Rolex watch. These are factors contributing to the worth of your pre-owned Rolex.

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Reference Number 

Finding the reference number of your Rolex is one of the many steps contributing to your watch's value. The reference or model number of your Rolex is a four to six-digit number engraved on your watch case. 

The reference number reveals most of the information about your Rolex (e.g., material quality) and will be used to establish its value. 

Serial Numbers:

The serial number can be engraved on the case or the inner flange, depending on when your Rolex was manufactured. It can also be found on the documents that come with your Rolex. It shows the production date of your Rolex. 

Original Box and Papers

Having the original box, receipt, warranty, service records, and every document that went with the purchase of your Rolex can enhance its value. These documents show  proof of the authenticity of your Rolex. Rare and discontinued Rolex with their original box and papers are more desirable in the secondary market. 

Current Market Value

Before searching for a trusted Rolex buyer, you may  research how much your timepiece may be worth on the secondary market to get a general idea. The prices of pre-owned Rolexes tend to fluctuate due to the changing market conditions and the prices will differ depending if you are selling or buying a used Rolex. 

Supply and Demand

A Rolex model with discontinued production, such as the 50th Anniversary Rolex Submariner (Kermit) and the Rolex Submariner Hulk, will significantly appreciate over time.  The limited production run of the Rolex GMT-Master II “Coke,” Rolex Milgauss "GV," and the Rolex Daytona "Cerachrom Bezel" make them much sought after and command higher sale prices. 


Rolex watches with minimal wear and tear have higher values. Rolexes that were never worn and kept safely in their original boxes are considered “like new” or in mint condition. They will have a high resale value because they are considered new, and their value increases through aging

Rolex bracelets stretch over time and often need replacement. While aftermarket bracelets cost less, they greatly impact your watch’s value in the secondary market because they are not genuine Rolex bracelets. 


Two-tone and stainless steel Rolex timepieces tend to maintain the value and appreciate the most. White gold Rolex models appreciate the least, and models in solid gold have lower value retention. However it is only one of the factors.  

Sought-after Models

Many Rolex models are sought-after in the secondary market by watch enthusiasts and collectors; thus, they retain their value over time.

  • Rolex Submarine
  • Rolex Daytona
  • Rolex President
  • Rolex Datejust
  • Rolex Date
  • Rolex GMT-Master
  • Rolex Milgauss
  • Rolex Explorer
  • Rolex Air-King
  • Rolex Sea-Dweller
  • Rolex Yachtmaster
  • Rolex Cellini
  • Rolex Sky-Dweller
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where to sell a Rolex watch such as a pre-owned Rolex Oyster Perpetual Stainless Steel Black dial 36mm Automatic watch?

Where to Sell a Rolex Watch? 

The best Rolex buyer is the one who can get you the most money and makes the process smooth and easy. No one understands pre-owned Rolex watches better than Sell Us Your, the top  Rolex buyer in the United States. 

Sell Us Your is the online buying division of Gray & Sons Jewelers. For over four decades, we have been successfully buying pre-owned Rolex watches. 

Why Sell Us Your is considered by many customers the #1 Rolex buyer. Why is it ? 

  • We pay top dollars for your Rolex. 
  • We have in house master watchmakers who will thoroughly evaluate the true value of your timepieces. 
  • We have been trusted by thousands of satisfied customers who sold their Rolexes to us. 
  • We provide a hands-on, personalized experience. 
  • We have a quick and easy selling process. 
  • We have an A+ rating with the Better Business Bureau for top-notch customer service. 
  • We have a transparent selling process. 

Contact us now and sell your Rolex watch! 

How to Sell Your Rolex to Sell Us Your

Sell Us Your stands out as the best Rolex buyer. Our team of watchmakers, jewelry appraisers, and sales specialists have a combined experience of 150 years. Our qualified staff and extensive resources ensure we offer the most money for your Rolex.  

Here is the easy and hassle-free selling process at Sell Us Your

  1. Fill out our online form to receive an offer for the worth of your watch. 
  2. We will give you an initial offer based on the photos and description you provided. 
  3. If you want to continue with the selling process, send us your Rolex via registered mail using the Easy Ship Box, which comes complete with shipping labels. Your package contains your luxury watch, so make sure to get insurance. 
  4. Our qualified watchmakers will meticulously inspect your Rolex and give you a final quote. 
  5. We will pay you through your chosen payment method (check, wire transfer, Paypal, or Bitcoin). 

Final Thoughts:

 Sell Us Your is the best place to sell a Rolex watch. Our trustworthiness, reliability, experience, and expertise in Rolex watches ensure you will get the most money for your timepiece.  Request a free quote now and enjoy a quick and hassle-free selling process.

Frequently Asked Questions

  1. How do I know my Rolex is authentic? 
    Look for authentication markers such as serial numbers, reference/model numbers, and hallmarks. You can also have your watch evaluated by an authorized Rolex dealer or expert Rolex buyer. 
  2. Can I sell my Rolex watch without its original box and papers? 
    Sell Us Your will buy your watch without its original box and papers. But, of course, having them will increase your watch’s resale value.
  3. Where is the best place to sell my Rolex watch?
    Sell Us Your is considered the top  Rolex buyer in the United States.
  4. Do I need to have my Rolex serviced before selling it? 
    Not necessarily. But, a well-maintained Rolex will have a higher value.
  5. What Rolex models do you buy?
    Sell Us Your is interested in buying all Rolex model.



Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer an estate jewelry, watch and sterling silver specialist with a professional career spanning over 50 years, including an impressive 30 years career at Gray and Sons Jewelers, the premier destination for selling, buying, repairing and consigning luxury watches and estate jewelry… Read more about Claudine Faifer's Colorful Story




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