April 14th, 2025

How to Sell Luxury Watches


Do you have a watch collection that you're looking to sell? Maybe you've just inherited a few watches and don't know what to do with them. In either case, selling luxury watches can be a daunting task.

You might wonder whether you should sell to a pawn shop, an online dealer, or an auction house. Each option has pros and cons, and your best choice will depend on your circumstances. You should make sure to do your research before making a decision.

Whatever route you choose, you should keep a few things in mind since it is not as easy as just putting your watch up for sale.

Gold watch in a box with color black strap

Breitling silver watch with color blue strap

Omega silver and gold watch

Tips on Selling Your Luxury Watches

When selling a luxury watch, it is vital to keep in mind that you are not just selling a timepiece but a piece of jewelry. Finding the right buyer who will pay you a fair price for your watch is important. Even worse, you don't want to be taken advantage of or scammed.

There are a few things you can do to help ensure you get the most money for your watch:

You should get an appraisal, which will help you know the actual value of your watch. It can be done by a professional or an experienced jeweler. It would also be best to have many options for where to get your appraisal to ensure you're getting an accurate one.

Know what kind of buyer you are selling to. An auction house will give you the highest price if your watch is rare or in high demand. An online dealer might be a better option if you want a quicker sale.

Many reputable dealers can give you a reasonable price for your watch. If you are selling to a pawn shop or an individual, be sure to get multiple offers to compare, get the best possible deal, and avoid being taken advantage of, some unscrupulous people will try to lowball you.

Take good care of your watch. The better condition it is in, the more money you will get for it. Keep all original paperwork and boxes, as they will also add to the value of your watch. You can get your watch serviced to keep it in good working order, which will also help increase its value.

Get all the paperwork for your watch in order before selling it. It includes things like the original purchase receipt, any service records, and the owner's manual. It will help prove that your watch is authentic and in good condition.

Lastly is to negotiate the price. If you sell to a dealer, they will usually have a set price they are willing to pay for your watch. However, if you sell to an individual or pawn shop, there is usually more room for negotiation. It is essential to be firm but fair when negotiating the price so that both parties are happy with the deal.

Selling a luxury watch can be a complicated process, but if you do your research and take care of your watch, you should be able to get a fair price for it. With the right buyer, you can even make a profit on your watch. Just be sure to take your time and be careful to avoid any scams.

 

Why Should You Choose Us?

Sell Us Your Jewelry is one of the most trusted and reputable luxury watch buyers. With over years of experience, we have the knowledge and expertise to get you the best possible price for your watch.

We are also an authorized dealer for many major brands, so you can be confident that you're getting a fair price from a reputable source. We are committed to excellent customer service and will work with you to ensure you are happy with your sale.

Our top priority is ensuring the entire process is easy and stress-free for you. Our experts would be more than happy to help in the best way possible. They will answer any questions you may have and provide you with a free, no-obligation quote. You are sure that you are in good hands when you sell your luxury watch to us.

 

Ready to Take Your First Step?

Are you ready to take the first step in selling your luxury watch? Our experts will provide you with a free, no-obligation quote and answer any questions you may have.

We don't only deal in luxury watches but also in jewelry. So no matter what you have, we can help you get the best price for it. Get started today by filling out our online form. It's a simple and easy process that takes less than a minute.

You can contact us through our website or call us at (305) 770-6955  ( 9 am - 9 pm EST ). Showroom hours 10 am - 5 pm EST. 

 

Guarantee Your Satisfaction

At Sell Us Your Jewelry, we guarantee your satisfaction with every transaction. We are so confident in our prices and service. No matter your reasons for selling, be assured that you will receive the highest possible price for your luxury watch or jewelry when you sell to us.

Rest assured that your items are always in safe hands. We have ensured the safety and security of our customers' items, giving you peace of mind.

What are you waiting for? Start the process today and get cash for your luxury watch! Still, have more questions? Check out our FAQ page or contact us today. We're always happy to help.

Still Have Questions?

Our highly trained specialists, coupled with our international sales reach, allow us to offer the very best prices for your jewelry.

How it works

ONLINE PROCESS

1. Request a Quote Find out how much is your watch or jewelry worth? The more information & photos you share with us the more accurate the market valuation will be. Upon completion of an online submission our experts will contact you with an initial quote.

2. Send Items for Inspection We will provide Easy Ship box and packing materials with our address label. Simply take it to the post office. Send it via registered mail and fully insured*, and we will refund your cost of shipping and insurance upon purchase, up to a maximum of $100, provided you submit proper documentation.

3. Receive Payment Once the inspection is complete and details of the transaction are confirmed, you will quickly receive your payment via check or bank wire.

IN-STORE PROCESS

1. Walk-In our Showroom No appointment necessary. Visit our store at 9595 Harding Avenue, Surfside, FL 33154. Across the street form world-famous Bal Harbour Shops.

2. In-House Inspection Jewelry and Watch buying experts along with in-house master trained watchmakers on-site will perform an in-house inspection for an immediate evaluation.

3. Receive Payment Once the inspection is complete and details of the transaction are confirmed, you will quickly receive your payment via check or bank wire.

* Be sure to protect your valuables with adequate shipping insurance. IF YOU OVERPAY FOR YOUR INSURANCE, IT IS NOT OUR RESPONSIBILITY TO COVER THE EXCESS AMOUNT.DO NOT USE FEDEX OR UPS, AS THEY DO NOT INSURE JEWELRY OR WATCHES.** Gray and Sons is not responsible for shipping and insurance cost to return counterfeit watches or jewelry shall the client wishes to get them returned.

What Are You Looking To Sell?

The solution to selling your jewelry
GET WATCH QUOTE

Sell your watch

How much is your watch worth?

The solution to selling your luxury watches
GET JEWELRY QUOTE

Sell your jewelry

How much is your jewelry worth?

The solution to selling your diamonds
GET DIAMOND QUOTE

Sell your diamond

How much is your diamond worth?

The solution to selling your sterling silver
GET SILVER QUOTE

Sell your sterling silver

How much is your silver worth?

Still Have Questions?

Our highly trained specialists, coupled with our international sales reach, allow us to offer the very best prices for your jewelry.

How it works

ONLINE PROCESS

1. Request a Quote Find out how much is your watch or jewelry worth? The more information & photos you share with us the more accurate the market valuation will be. Upon completion of an online submission our experts will contact you with an initial quote.

2. Send Items for Inspection We will provide Easy Ship box and packing materials with our address label. Simply take it to the post office. Send it via registered mail and fully insured*, and we will refund your cost of shipping and insurance upon purchase, up to a maximum of $100, provided you submit proper documentation.

3. Receive Payment Once the inspection is complete and details of the transaction are confirmed, you will quickly receive your payment via check or bank wire.

IN-STORE PROCESS

1. Walk-In our Showroom No appointment necessary. Visit our store at 9595 Harding Avenue, Surfside, FL 33154. Across the street form world-famous Bal Harbour Shops.

2. In-House Inspection Jewelry and Watch buying experts along with in-house master trained watchmakers on-site will perform an in-house inspection for an immediate evaluation.

3. Receive Payment Once the inspection is complete and details of the transaction are confirmed, you will quickly receive your payment via check or bank wire.

* Be sure to protect your valuables with adequate shipping insurance. IF YOU OVERPAY FOR YOUR INSURANCE, IT IS NOT OUR RESPONSIBILITY TO COVER THE EXCESS AMOUNT.DO NOT USE FEDEX OR UPS, AS THEY DO NOT INSURE JEWELRY OR WATCHES.** Gray and Sons is not responsible for shipping and insurance cost to return counterfeit watches or jewelry shall the client wishes to get them returned.

What Are You Looking To Sell?

The solution to selling your jewelry
GET WATCH QUOTE

Sell your watch

How much is your watch worth?

The solution to selling your luxury watches
GET JEWELRY QUOTE

Sell your jewelry

How much is your jewelry worth?

The solution to selling your diamonds
GET DIAMOND QUOTE

Sell your diamond

How much is your diamond worth?

The solution to selling your sterling silver
GET SILVER QUOTE

Sell your sterling silver

How much is your silver worth?

Still Have Questions?

Our highly trained specialists, coupled with our international sales reach, allow us to offer the very best prices for your jewelry.

How it works

ONLINE PROCESS

1. Request a Quote Find out how much is your watch or jewelry worth? The more information & photos you share with us the more accurate the market valuation will be. Upon completion of an online submission our experts will contact you with an initial quote.

2. Send Items for Inspection We will provide Easy Ship box and packing materials with our address label. Simply take it to the post office. Send it via registered mail and fully insured*, and we will refund your cost of shipping and insurance upon purchase, up to a maximum of $100, provided you submit proper documentation.

3. Receive Payment Once the inspection is complete and details of the transaction are confirmed, you will quickly receive your payment via check or bank wire.

IN-STORE PROCESS

1. Walk-In our Showroom No appointment necessary. Visit our store at 9595 Harding Avenue, Surfside, FL 33154. Across the street form world-famous Bal Harbour Shops.

2. In-House Inspection Jewelry and Watch buying experts along with in-house master trained watchmakers on-site will perform an in-house inspection for an immediate evaluation.

3. Receive Payment Once the inspection is complete and details of the transaction are confirmed, you will quickly receive your payment via check or bank wire.

* Be sure to protect your valuables with adequate shipping insurance. IF YOU OVERPAY FOR YOUR INSURANCE, IT IS NOT OUR RESPONSIBILITY TO COVER THE EXCESS AMOUNT.DO NOT USE FEDEX OR UPS, AS THEY DO NOT INSURE JEWELRY OR WATCHES.** Gray and Sons is not responsible for shipping and insurance cost to return counterfeit watches or jewelry shall the client wishes to get them returned.

What Are You Looking To Sell?

The solution to selling your jewelry
GET WATCH QUOTE

Sell your watch

How much is your watch worth?

The solution to selling your luxury watches
GET JEWELRY QUOTE

Sell your jewelry

How much is your jewelry worth?

The solution to selling your diamonds
GET DIAMOND QUOTE

Sell your diamond

How much is your diamond worth?

The solution to selling your sterling silver
GET SILVER QUOTE

Sell your sterling silver

How much is your silver worth?

GET YOUR FREE QUOTE

What would you like to sell?

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Sell Us Your Jewelry is an online buying platform operated by Gray & Sons Jewelers. We are independent buyers of pre-owned luxury watches and jewelry and are not affiliated with, endorsed by, or an authorized dealer of Rolex S.A., Rolex USA, or any other brand featured on this website. Sell Us Your Jewelry purchases pre-owned luxury watches, jewelry, and related items from the public. Any brand names, trademarks, or logos displayed on this site, including but not limited to Rolex, Tiffany & Co., Cartier, Patek Philippe, and others, are the property of their respective owners and are used strictly for identification purposes only. Sell Us Your Jewelry and Gray & Sons Jewelers are not authorized dealers for the brands referenced on this website. All trademarks remain the property of their respective owners. We reserve the right, at our sole discretion, to change, modify, or otherwise update our policies and terms at any time without prior notice.
Gray & Sons Jewelers, Inc. 9595 Harding Ave, Bal Harbour, FL, 33154. Call Us: +1 305 770 6955 Created with care by Dibby Global