Discover Why We're the Best Watch Buyer for Your Timepiece

July 3rd, 2024

Ready to Cash In? Discover Why We're the Best Watch Buyer for Your Timepiece

Never sell your luxury watch for less than it is worth! You can often sell your pre-owned Rolex, Audemars Piquet, Patek Philippe, and other luxury watch brands to a reputable watch buyer above their original retail price! Are you ready to cash in your luxury timepiece?

The secondhand luxury watch market attracts customers looking for older, limited-edition, more valuable, and discontinued watch models. So, selling your pre-owned luxury watch is lucrative. If you wonder, Where can I sell my watch for cash? read on!

In this blog, you will discover why many customers are raving about their exceptional selling experience with “See Us Last!” because our expertise as a luxury watch buyer is unmatched by the competition.


Expertise in Watch Valuation

When selling your luxury watch, the best mindset should be, “I want to get the most money when I sell my watch!” There is only one way to achieve that goal – sell your timepiece to a watch buyer with extensive knowledge and experience in evaluating the condition, authenticity, and value of high-end luxury timepieces., the buying division of Gray & Sons Jewelers, has been buying and selling luxury watches since 1980. We have a team of expert Swiss-trained watchmakers with over 150 years of combined experience who are well-versed in the complexities of various luxury watch brands and models. We know the inside and out of luxury watches.

Our expert luxury watch appraisers can accurately appraise your luxury watch to ensure a fair and accurate appraisal, considering the brand reputation, condition, age, rarity, and condition of your luxury watch. An accurate appraisal ensures you can sell your watch at its actual worth.


Watch buyer's choice: Omega Seamaster Titanium Black Dial Automat.
The Omega Seamaster 21092422001001 watch, meticulously composed of Titanium, features a Black Rubber strap and a Stainless Steel Deployant buckle, appealing to a luxury watch buyer.


Competitive Offers and Fair Pricing

It is essential to research multiple watch buyers to ensure competitive offers and fair pricing. Request quotes, compare, and then answer yourself, “Where to sell my watch?" A competitive and fair price ensures you are not shortchanged, instead getting the best value for your watch.

The expertise of on luxury watches and our access to a vast network of potential buyers allow us to offer competitive prices. Gray & Sons Jewelers has a brick-and-mortar storefront and uses direct mail catalogs and e-commerce to sell pre-owned luxury watches bought by

Are you still wondering how we can pay top dollar for your luxury watch? Gray & Sons regularly sends hard copy catalogs, about 300,000 copies to luxury watch, jewelry, diamond, and sterling silver enthusiasts. Our 76-page catalog includes full-sized pictures of the pre-owned luxury watch and jewelry inventory. That is in addition to 1 Million catalogs sent out digitally.

We also reach hundreds of thousands of potential customers for your luxury watch through our website, social media channels, email newsletters, and internet presence.

The wide range of potential customers of Gray & Sons Jewelers allows to offer competitive and fair prices for your luxury watch. We understand the luxury watch and secondhand market. Thus, we can offer you a better deal than other selling platforms or auctions.

We are confident we can offer you the most money for your luxury watch. See Us Last!


The luxury watch buyer's dream: Gold Audemars Piguet
The Audemars Piguet Royal Oak 6005BA watch, crafted entirely from lustrous yellow gold, features an 18k Yellow Gold bracelet and an 18k Yellow Gold Deployant buckle, ideal for the luxury watch buyer.


Streamlined Selling Process

Selling your luxury watch should be convenient, fast, and straightforward. The watch buyer should have a storefront or an online platform to handle the evaluation and sales process. This can save you time and effort compared to when you opt to sell my watch privately. has an easy selling process.

  1. Request a free quote to know how much your watch is worth.
  2. We will assess the value of your watch based on the pictures and information you provided and give you an initial offer.
  3. If you accept our initial offer, mail your watch to us via registered mail. Get insurance for your item.
  4. We will physically inspect your luxury and give you a final offer.
  5. After finalizing our transaction, you will receive a check or wire transfer payment.

You can sell your luxury watch online through or in person at our showroom. You may elect to be paid by cash.


Trust and Security

Selling your luxury watch privately, especially online, exposes you to possible risks and scams. Selling my watch to a professional and reputable watch buyer can help alleviate these risks.

A trustworthy watch buyer provides trust and security because it has an established business and often offers guarantees for their purchases. This reduces the risk of disputes and fraud.

When asking, “Where can I sell my watch for cash,” a watch buyer should offer a transparent selling process. There should be clear terms for the sale to protect the seller and the buyer.

When you choose as your luxury watch buyer, you have the assurance of transparency at every step of the selling process. You can call, chat, or email us any questions, and our watch specialists will quickly respond.

Our A+ rating from the Better Business Bureau (BBB) based on reviews of our satisfied customers is a testament to our smooth selling process, superb customer service, and fair and competitive prices.

At, we keep your transactions with us private and confidential. Your data is safe and secure on our online platform.


Elegant Cartier Ballon Bleu - the luxury watch buyer's choice.
The Cartier Ballon Bleu w4bb0024 watch, a choice for the luxury watch buyer, showcases Stainless Steel construction throughout, from the case to the bracelet and Deployant buckle. is also a vintage watch buyer.

Variety of Watches Accepted