Tips for Watch Buyers: Selling Your Rolex Made Simple

August 20th, 2024

Watch Buyer Tips: Are Rolex Watches Easy to Sell?


Rolex is known to be the most dominant brand in the pre-owned luxury watch market. No other luxury watch brand comes close to Rolex in terms of desirability from watch enthusiasts and collectors. With that said, are pre-owned Rolex watches easy to sell? The short answer is yes - if you sell your timepiece to a reliable watch buyer! 

This blog will answer your question, “Are Rolex watches easy to sell?” We will also share tips on how to sell my watch at a premium price and why Sell Us Your Jewelry.com is the best place where I can sell my watch for cash.

Used Rolex GMT Master in black dial for watch buyer
This vintage Rolex GMT Master II 16713 in stainless steel with a black dial 40mm automatic watch is perfect for any Rolex buyer like us.

Are Rolex watches easy to sell? 

“I want to sell my Rolex,  but I do not know how or where I can sell my watch.”

Rolex has a rich history of crafting high-end watches. Thus, the brand has been synonymous with success and prestige.  

The long wait list at Authorized Dealers (Ads) for certain Rolex models can run for months or even years. People who do not have the patience and want to immediately own a Rolex resort to the secondary market. 

Besides, some Rolex watches, especially vintage and discontinued models, are only available on the secondary market. So, there is a huge market for authentic pre-owned Rolex watches.

Rolex owners often find the process of selling their watches for the best value a daunting task. But the right Rolex buyer can make the selling process easy and can impact the price you can get for your Rolex. 

Sell Us Your Jewelry.com can make selling your Rolex a walk in the park. We have a quick and simple selling process. More importantly, we offer premium prices for your Rolex and pay in the shortest time. Come see us last! 

How much can I sell my watch? 

Rolex watches are known for being wise investments. That is great news if you want to sell a Rolex watch. 

Pre-owned Rolex timepieces tend to hold their value. Some models, especially the vintage and rare ones, are much sought-after and thus increase in value over time. 

You can sell my Rolex for top dollar, either close to its current retail price or even higher. Of course, it depends on the model you have and your watch’s condition. 

Used Rolex Submariner in blue dial for watch buyer
This vintage Rolex Submariner 16803 in stainless steel is a great model to sell due to its 40mm automatic blue dial, perfect for any watch buyer.

Determining the value of your Rolex is not solely dependent on how much you paid for it or its sentimental value. Several factors can affect the price you can get for your pre-owned Rolex: 

Model

The model and serial number of your Rolex can affect its value. Your watch’s model number shows the material, movement, and the year your Rolex was manufactured. Discontinued and limited edition models are rare and therefore more valuable. The age of your Rolex also determines its worth. See the list of models we buy below.

Materials

The material of your watch’s dial, bezel, and bracelet can also affect its resale value. Rolex dials come in a range of materials and can significantly impact your watch’s value. The most luxurious Rolex models have dials adorned with diamonds, rubies, sapphires, or emeralds and can command higher prices.

Rolex’s bezels can be in gold, titanium, platinum, or ceramic. Platinum Rolexes have the highest value, followed by gold and stainless steel.

Condition

It is a no-brainer that your watch’s condition impacts its value. Shallow scratches in the crystal, bezel, bracelet, or case can be buffed and will not affect your timepiece’s value. However, deep blemishes can bring down its value. Stretched bracelets can also decrease the value of your Rolex.

A well-maintained Rolex movement, with a service history from authorized service centers, ensures it is in top condition and functions reliably and accurately. This practice can enhance the value of your timepiece.

Box and Papers

More often, a Rolex that comes with its original box and papers commands hefty prices. These items help authenticate your Rolex.

Market Demand

Market trends for your Rolex can vary, affecting its resale value


There are several watch buyers online and offline who can offer different appraisals for your timepiece. Thus, it can be confusing to determine how much your Rolex is worth. 

Sell Us Your Jewelry.com has six in-house master-trained watchmakers and GIA-certified jewelers, well versed in Rolex timepieces, and updated on the latest market trends of Rolex watches. They can assess the true worth of your timepiece and offer the best price when you sell my Rolex.

Used Vintage Rolex Day Date perfect for watch buyer
Any vintage watch buyer like us would buy a watch like this vintage Rolex Day Date 18078 in 18k bark finish bracelet with a 36mm bezel diamond dial.

Watch Buyer Tips

Selling your pre-owned Rolex can be a rewarding experience. Here are some expert tips to ensure you approach the selling process correctly.

Gather the original box and papers of your Rolex.

You can sell my Rolex without its original box and papers. However, your watch’s original box, papers, sales receipt, manual, warranty card, service records, and extra links for the bracelet will get you more money. These items can also help authenticate your timepiece.

Research the reference and serial numbers of your Rolex.

This should not be a problem if you have the original receipt of your Rolex which typically includes your watch’s reference number. If you don’t, remove the bracelet from your watch. The reference number is a four-to-six-digit number engraved on the side of the case.

Each Rolex watch has a unique serial number. You can find your watch’s serial number engraved on the case for watches manufactured in 2004 and earlier. Rolexes made 2005 and onwards, serial numbers are on the rehaute of the watch’s case. You can research your Rolex online using its serial number.

Analyze your watch’s condition.

The condition of your Rolex drastically affects its value. If you have a New Old Stock (NOS) Rolex, which means you have kept your watch in its box and never wore it, it can be worth a lot of money. If you always wear your Rolex but take good care of it, it can also fetch a good amount of money.

The condition of your timepiece is what sets it apart from a Rolex of the same reference number and model. A well-maintained Rolex will typically have minimal signs of wear in its case, bracelet or strap, dials, bezel, and movement and can sell for top dollar. Watch components replaced by after-market parts will decrease your watch’s value.

Seek a reputable Rolex buyer.

You have several options where you can sell your watch for cash.

Selling your Rolex to someone you met in online marketplaces such as Facebook, Craigslist, or eBay is often riskier than how much money you can get out of the sale.

Pawn Shops and local jewelers are ideal when you want quick cash. But they will not offer you a value that comes close to what a watch buyer who knows the ins and outs of Rolex watches can give.

You will not get as much money for your Rolex when selling through auction houses because of the high commission fees.

Specialized watch buyers can offer good money because they are knowledgeable about Rolex watches. However, not all of them offer a secure, seamless, and transparent selling process.

Sell Us Your Jewelry.com has been buying pre-owned Rolex watches since 1980. We have a solid reputation for being the best luxury watch buyer in the U.S. We are a reliable and trustworthy Rolex buyer, thus we have an A+ rating from the Better Business Bureau.

Used Rolex Datejust in rose gold ideal for watch buyer
Luxury watch buyers are always looking for the popular model Datejust like this Rolex Datejust 178341 in 18k rose gold stainless steel with a 31mm automatic chocolate dial.

Rolex Watch Models We Buy:  
 

 

Final Thoughts

Are Rolex watches easy to sell? Yes, they are, and Sell Us Your Jewelry.com can give you a rewarding experience, so see us last!

Are you ready to sell your Rolex for the best price? Let the best watch buyer guide you through the selling process. Request a free quote now!

 

 

 

Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer an estate jewelry, watch and sterling silver specialist with a professional career spanning over 50 years, including an impressive 30 years career at Gray and Sons Jewelers, the premier destination for selling, buying, repairing and consigning luxury watches and estate jewelry… Discover Claudine Faifer's Captivating History

 

 

 

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