Best Luxury Watch Brands to Resell: Sell Us Your Jewelry!

July 17th, 2024

Which Luxury Watch Brands Resell Best

Selling your luxury watch requires a complete understanding of the pre-owned luxury watch market. There are two ultimate questions: “What luxury watch brands resell best?” and “Where can I sell my watch?” 

Most luxury watch brands have high resale values. But which luxury watch brand resells the best? If you want to find out if your luxury watch has a high resale value and “where can I sell my watch for cash,” continue reading.   

Who Buys Pre-Owned Luxury Watches the Most? 

The secondary luxury watch market is fast growing in popularity. Experts believe luxury watch collectors and enthusiasts buy old watches more than new ones, especially vintage ones. The way things are going, the secondary luxury watch market is getting closer to the size of the primary market. 

Why are enthusiasts and collectors opting for pre-owned luxury watches? The secondary market is where they can find vintage and rare timepieces. 

The demand for high-end luxury watches has surpassed the supply. Limited editions and production slowdowns among top-tier watchmakers now face long waitlists. Thus, more and more individuals rely on the secondary market, where sought-after pieces can be bought. Additionally, timepieces cost less at the secondary market.

Used Patek Philippe Calatrava for vintage watch buyer
For discerning luxury watch buyer: Used Patek Philippe Calatrava, 3520, 32mm manual, 18k with metal bracelet.

Which Luxury Watch Brands Resells Best

The resale value of luxury watches is based on the brand’s reputation, rarity, desirability, the watch’s condition, and the presence of its original box and documents. Most luxury watch brands retain their value. However, the “Big Three'' luxury brands – Rolex, Audemars Piguet, and Patek Philippe- dominate the secondary market, with Rolex topping the list.


The rarer or older a Rolex, the more it increases in value. Rolex is undoubtedly the most coveted luxury watch brand. The brand’s quality, craftsmanship, and reputation are unpatrolled. Some Rolex models have appreciated by up to 100% over the years. For example, the value of vintage Rolex models has soared in recent years. Rare Rolex watches, even pre-owned ones, can be more expensive than new ones.

Rolex models that hold their value best:

Cosmograph Daytona

GMT-Master II


Oyster Perpetual


Audemars Piguet

The Audemars Piguet brand is known for its luxury, prestige, precision, craftsmanship, and innovation. With its limited releases, it is not surprising that Audemars Piguet timepieces fetch high prices on the primary and secondary markets.

Audemars Piguet watches have a reputation for not only retaining their value. In many instances, these timepieces surge in value. The steady appreciation of AP watches is due to the brand’s commitment to superior craftsmanship, timeless design, and limited production runs.

Audemars Piguet models that hold their value best:

Royal Oak Offshore Chronograph

Royal Oak Perpetual Calendar

Diamond Set Chronograph

Patek Philippe

Considered the “Rolls Royce of Swiss watches,” Patek Philippe has, since 1839, created high-end luxury watches worn by royalty and world leaders. Except for Rolex, Patek Philippe timepieces have one of the highest resale values among luxury watches.

These Patek Philippe models hold their value best:

Patek Philippe Nautilus

Patek Philippe Aquanaut

Patek Philippe Grand Complication

Patek Philippe Calatrava Anniversary Piece

Patek Philippe Perpetual Calendar (5270/1R)

Vacheron Constantin

Vacheron Constantin has been making high-end luxury watches since 1755, making them the oldest watch brand in the world. The brand's vast history, exceptional quality, meticulous craftsmanship, and limited production run allow their timepieces to retain and increase in value over time.

Vacheron Constantine models that hold their value best:

Vacheron Constantin Overseas

Vacheron Constantin Patrimony

Vacheron Constantin Traditionnelle

Valentin Constantin Historiques


Swiss-based Hublot has been manufacturing luxury watches since 1980. The brand is immediately recognized due to its signature "porthole" bezel. Hublot luxury watches are made from luxurious materials crafted from gold and silver. Some models even feature diamonds. The unique designs and high quality of Hiblot timepieces allow them to retain their value exceptionally well.

Hublot models that hold their value best:

Hublot Classic Fusion

Hublot Big Bang

Hublot Big Bang Unico Ceramic

Meticulous manufacturing processes, brand heritage, and limited production runs play a vital role in the resale value of luxury watches.

Owning a timepiece from one of these luxury watch brands tells a story of prestige and success. A luxury watch buyer can offer top dollar for your timepiece when you sell your watch. But where can I sell my watch for cash?  

Used Audemars Piguet Royal Oak Offshore for watch buyers
Used Audemars Piguet Royal Oak Offshore, 25995IP.OO.1000TI.01, 44mm, Automatic, Titanium, Metal Bracelet, a prime selection for the luxury watch buyer.

Do You Have a Luxury Watch You Want to Sell? 

The luxury watch resale market is currently robust. The growth of the pre-owned luxury watch market is beneficial for those who want to sell my watch. 

Many enthusiasts and collectors seek pre-owned timepieces from top luxury watch brands. Many online platforms can help you sell your watch. But where can I sell my watch and get top dollar for it?

Local jewelers and watch retailers.

Brick-and-Mortar Watch Retailers


Auction Houses

Online Forums and Communities

Online marketplaces

While these are viable options for selling your watch, they will not offer you the best value for your timepiece.  A specialized watch buyer such as Sell Us Your can provide you with top dollars for your pre-owned luxury watch.   

Sell Us Your – The Top Luxury Watch Buyer

 “Where can I sell my watch?” is the dedicated online platform of Gray & Sons Jewelers. We are a reputable watch buyer with over four decades of experience buying pre-owned luxury watches. 

Why entrust your precious luxury watch to Sell Us Your

  • We have six in-house master-trained watchmakers with in-depth knowledge and expertise about high-end luxury watches. Thus, we can expertly assess the value of your timepiece. 
  • We provide highly accurate quotes based on real-time market data analysis. 
  • We have a customized valuation model based on factors that impact daily resale pricing. 
  • We have a quick and easy selling process. 
  • We provide a secure and transparent selling process. 
  • We make quick payments
  • We have thousands of satisfied customers. 
  • You can sell your watch to us for outright cash, consignment, or trade-in. 

Sell Us Your is the top luxury watch buyer in the United States. We buy men’s and women’s watches from luxury brands such as:

You can sell my watch online or visit us at 9595 Harding Avenue, Bal Harbour, Florida 33154. You can contact us by telephone at 305 770 6955, email us at, or via chat


Final Thoughts

Owning a high-end luxury watch is a symbol of prestige and success. When the time comes that you have to sell my watch, Sell Us Your is the best luxury watch buyer in the United States. 

End your search for “where can I sell my watch” and get the most money for your luxury watch!



Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer: Estate Jewelry & Sterling Silver Specialist

Meet Claudine Faifer an estate jewelry, watch and sterling silver specialist with a professional career spanning over 50 years, including an impressive 30 years career at Gray and Sons Jewelers, the premier destination for selling, buying, repairing and consigning luxury watches and estate jewelry… Read more of Claudine Faifer's Journey of Elegance




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